Are all your teams siloed? Advertising doesn't know what PR is doing, and neither has a clue what in the world the social team is doing over there in the corner. Meanwhile; you're stuck in the middle getting nothing done.
You have strong repeat business. You're getting referrals. But no matter what you try, you can't seem to escape the revenue plateau.
Do you have an agency telling you that you have to be patient? That you have to wait 2 years before you see progress? Do they have trouble explaining exactly what they're doing for you? Yikes.
Partners are upset and blaming you for not doing enough even though you're trying everything you can think of, and you're paying that high-priced agency through the nose for. . . what?
A fractional CMO (f/CMO) is a part-time member of your executive team brought on board to maximize your marketing efforts. They define your plan for the next 6-24 months and then make sure the right people are working on the right part of the project at the right time.
Here's what we do:
Jonathan W. Pritchard is the founder of 720Marketing and he has a unique combination of tech, persuasion, communication, and leadership skills that empower him to deliver unbelievable results. His experience includes 1,400+ strategy sessions with franchisors, franchisees, CEOs, founders, and more. He's trusted by BP, State Farm, the International Space Station, and other high-value brands.
Know where you are, what you're up against, what to do about it, and why it's important. Without this clarity, your business is flying blind. Once you understand the lay of the land, it's much easier to get where you want to go. Your chances of success go up if you also have an expert guide to help you along the way.
Without proven systems, you're held hostage to high-performing rockstars. What happens when they leave the team for a higher-paid offer somewhere else? You're back to square one. Avoid that trouble by building out standard operating procedures that deliver results, and then train awesome people on how to use those processes.
Whether it's a contractor, freelancer, part time employee, or something in between; you want the best person working on the part of the problem where they can make the biggest difference in your bottom line. 720Marketing makes sure that happens in full alignment with your mission and values.
You have to measure the right elements to have the right data. Then you have to understand what those numbers mean. Only then can you decide what to do about it. Without understanding the whole buyer's journey, your "data-driven decisions" mean nothing. We give you that clarity.
We audit your previous, current, and expected marketing efforts.
Your fractional CMO will lead your team to success.
Guidance for the next wave of opportunities.
Here's how we find out if it makes sense to work together. Zero pressure. No hard sales approach. Just a deep curiosity about what challenges you're facing & how we can help you solve them.
